The ink.

September 18, 2010


Filed under: My POV — Asmita @ 8:48 am

“So what’s marketing?”

After the ‘my name is….., I am from…, I’d like to…’ session which is usually called introduction, our teacher for Integrated Marketing Communication (IMC) got into the basics which I would like to call ‘warm-up session’. The name of the course may let you think that I am a student of some Business management course but on the contrary, I am a student of Bachelors in Media Studies since last three years. And thus this only fact makes this whole experience of this one class with Dr. Pradeep Bhattarai more strange and interesting.

When you are studying new courses every semester with a new teacher (as professional of the same subject), you get used to the awkwardness of the first class. But when I try to see it through the lens of those teachers I wonder how they must have felt. Seeing a bunch of unknown faces looking super curious at you and not only you do not know them, you don’t have any idea of their aptitude as a teacher. Moreover after those entire introductions, you feel it might take weeks to remember only their names. (Oh random thoughts again, I usually do this when the class gets utterly boring, or when I want to suppose it’s boring!)

So Dr. Bhattarai was telling us about marketing, he started it with his own marketing. If you ask me he did pretty well, not because I got to know about his credentials but I started to feel a little more comfortable in the class. And when I was just easing up, he came up with this litmus test thing to check our propensity. TEST???? WHAT! ‘This is the first class’, I told myself, ‘the awkward feeling, remember?’

According to him, we are on the constant marketing of ourselves. When he was saying this I thought about all the times I introduced myself to people and tried to be impressive. And I thought of the Maquail Litmus test I had just finished, oh how poor marketing of myself in the first class of marketing! But I again started feeling relaxed when Dr. Bhattarai went on to tell us about the anecdotes related to his life. It was a warm-up class anyway, I thought.

Marketing communication wasn’t something I would prefer if options were available. I guess its same with most of my friends. But studying Media Studies for three years in Kathmandu University, you learn to accept new things with a perfect open mind. But it was interesting to sit in the class with Dr. Bhattarai and see him marketing for things like love and fashion. ‘Eco-friendly’ is his word for the fashion for girls that require minimal clothing, probably could  be a marketing strategy for a clothing line. The search for suitors for marriage is also a marketing plan according to him; the degree to your success to win the heart of the one you are interested in also depends upon how well you market yourself. When we are marketing ourselves, we are also marketing our culture, the culture in which we are brought into and that culture speaks a lot about us, the person we are.

So, from the first class I derived that Integrated Marketing Communication is not only for business purposes, it can get way personal. Everyone and everything has a name in this world but Marketing Communications helps you make your name a brand, a brand that sells, of course that must include the best qualities in you. This little understanding of Integrated Marketing Communications, marketed by Dr. Bhattarai is compelling me to get into it deeply; I wouldn’t lose this opportunity now, even if I had other options.


April 18, 2010

Letter to the editor

Filed under: My POV — Asmita @ 1:44 pm

An article by CK Lal got published in “The Week” (Republica) about Parijat in 16th April 2010. I wrote a commentary about the article and had send it to the editor. My write-up did got published the other day but the essence of my writing was all scissored out by the editor.

Well, i do not have any control over the editorial team of Republica, therefore, i was helpless but here i will utilize my space, my blog and here i will present you my original commentary. It goes like this:

Letter to the editor

It was a pleasure to read about Parijat in ‘the women nepali creators series’ by CK Lal. The articles by CK Lal have always instigated deep thoughts in me and he is one of the favorite writers I would like to read though his vocabulary is quite tricky to comprehend in a first read. The true essence in the writings of CK Lal, I think, is the presence of the current affairs regardless of what he is writing about. Yesterday’s article “Parijat: the legend lives on” also had an interesting start about the poem recitals at the residences of top leaders of major political parties organized by Parijat Memorial Centre to press for timely promulgation of the statue.

CK Lal, a contemporary thinker, a person with such strong, revolutionary stance has been seen on the streets during Jana-andolan II with an utter enthusiasm. In the text, where he has doubted the verse reading sessions as ‘meek’, as an audience to those sessions, to me, the metaphors of the poets were no more less than a bang in the ears of the leaders. Parijat, known for her radical beliefs would have never thought the protest anything near to ‘meek’ and because CK Lal himself is sentient I hope he will shortly find the way to join these protests.

Secondly, the writer has referred Parijat as an epitome of revolutionary nihilism to her “progressive” acolytes, which isn’t true in accordance with my talks with then members of Ralfali movement Ninu Chapagain and Rayan. Rather they believed in Parijat because of her capability to escape from her earlier thoughts to progressive ones. Her novels are the witness of such variation of thoughts in her, from ‘Sirish ko Phool’ to ‘Anido Pahad Sangai’. And it is very doubtful that ‘Mahattanhin’ is her second most popular novel as the writer has quoted in the text.

And finally, a small correction with the facts. Parijat has nine published novels, not ten and along with other published works, her three autobiographies, ‘Euta Chitramaya Suruwat’,  ‘Dhupi, Salla ra Laligurasko Fedma’ and “Adhhayan ra Sangharsa’ has also been published which the writer missed to mention.

If you are curious about the article I have commented for, please follow the link

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